No matter how much time and cash you spend marketing your business website, it only comes down to one thing: gaining revenue. Unless people are buying your products or services, your efforts ultimately don’t matter.
The good news is boosting your conversions is far from rocket science. There are simple yet incredibly effective tricks you can do to achieve your desired results in no time. Here are 12 to get you started.
1. Learn to Focus
Following the 80/20 rule, 80% of your success can be attributed to 20% of what you’ve done to achieve it. If you’re trying to improve your store to increase your conversions, zero in on traffic that really converts.
Some websites bring you more income than the rest. The idea is to know why and how. Guest postings? More advertising opportunities? Strategic partnerships? Look into the possibilities and see how you can maximize your income-generating benefits.
2. Engage with Sales Timers
Historically speaking, customers have always responded positively to limited offers or any offers made under the context of scarcity or urgency. Add a timer for a soon-to-end flash sale or when an item is about to go out of stock. Luckily, this is easy to do.
There are plenty of add-ons out there that you can explore. These add ons can also help you with intelligent targeting based on your customers’ behavior.
3. Use Fullscreen Welcome Mats for Popular Items
Full-screen welcome mats are simply pop-ups that fill the entire screen of your visitor’s device. All other contents of your website are blocked until the user closes the screen or scrolls down. This technique is highly effective in capturing people’s attention.
Informing visitors of your best products or offers helps you decide which ones they will likely buy. You’ll eliminate other products from their view, thus increasing your users’ focus on the products that will most likely make them convert.
4. Use Pictures and Videos
When people can see pictures of things they plan to buy online, they are more likely to actually jump in and make the purchase. After all, who wants to pay for something they haven’t seen, even in photos?
Of course, you need to provide high-quality pictures to achieve this effect. Better yet, you can add video demonstrations to explain your products’ features and applications and highlight its benefits.
5. Live Chat Checkout Assistance
There are plenty of advantages to a live chat feature. Your reps can answer customers’ questions, give additional information about your products, and, yes, help with checkout. Being instantly available makes people feel safer and more confident about making a purchase from you.
6. Retarget Non-converting Customers with Dedicated Ads
If you notice site visitors abandoning their shopping carts or leaving your website without making a purchase, you can still reach them through Facebook ad retargeting. Retargeting allows you to reach out to people who have been to your site and lead them to convert.
7. Create better CTA’s (calls-to-action)
In the world of online conversions, calls to action or CTA’s are crucial. One way to make your CTA’s effective is by citing a concrete benefit for your customers in your copy. Instead of just adding “Submit” or “Order,” for example, you can attach an incentive, such as “Order now and get a 40% discount on your next purchase.”
8. Use Transactional Keywords
One of the best things you can do for your SEO is to use transactional keywords. These are words that directly relate to the point when your visitors are about to make a purchase. Examples include words you would also use for your CTAs, e.g., “Purchase Now” or “Order Now.” Customers searching for these keywords are about to make a transaction.
9. Keep your Checkout Form as Lean as Possible
One thing you must remember is that people normally don’t like checkout forms that are too lengthy or ask for too much information. In most cases, they will abandon their carts, and that’s the last thing you want to happen.
To avoid this problem, limit the fields on your checkout form. Include the fields that are absolutely necessary.
10. Offer Several Payment Options
Don’t lose a sale simply because the customer couldn’t find a way to pay you. Offering several different payment options increases your chances of gaining conversions. Adding payment options shouldn’t be difficult. There are plenty of platforms that automatically set you up to accept payments from Paypal, Square, Apple Pay, credit or debit cards, and so on.
11. Be Mobile-Ready
We don’t need to cite statistics for this. People everywhere are mobile! If your e-commerce store isn’t mobile-responsive, you could be losing a huge amount of sales potential. Also, remember that most people don’t only own smartphones, they own tablets.
Chances are that they like to shop online using these portable devices. Therefore, if you want to increase your conversions, one of the smartest steps you can take is to optimize your digital store for mobile use.
12. Get Your Website to Load in Under Three Seconds
Lastly, don’t underestimate the “little things.” Oftentimes, these factors can be the difference between a conversion or a cart abandonment. Take your website’s loading speed, for example. This is often the first issue you will encounter in terms of losing conversions. If your site doesn’t load in three seconds, people are likely to click away. Make sure that doesn’t happen.
If images are the problem (they usually are), there are many tools you can use to compress them without reducing their quality. You may also want to include a caching plugin on your website.
As far as your business is concerned, the conversion rate is one of the most critical numbers you should learn to manipulate. Above are some of the most proven ways to increase your figures. The overall message is clear: do not take anything for granted, especially when it comes to defining what makes people cross that line between being a site visitor and a customer.